rex urwin

A pioneer in human potential, Rex has spent decades guiding leaders, teams, and visionaries to break through fear, tap into their true power, and redefine what’s possible. He embodies the essence of freedom, resilience, and radical authenticity—because he’s forged those qualities through real experience.

His story is not one of privilege but of rising through adversity with unwavering spirit. Kicked out of home as a teenager in New Zealand, he boarded a ship to Australia alone, arriving in Sydney’s Kings Cross with no money, no safety net, and no guarantees—only the will to survive. Those streets became his first teacher, instilling a grit, intuition, and deep understanding of human nature that would shape his life’s work.

From surviving on instinct to exploring the untouched jungles of Borneo, Rex has sought truth and wisdom in the places most fear to tread. His relentless pursuit of what drives human resilience, success, and freedom has taken him across the world—mastering breathwork, mindset reprogramming, and the neuroscience of high performance.

The Explorer, The Storyteller, The Catalyst for Change

Rex’s passion for transformation extends beyond coaching—his work as a storyteller and filmmaker has brought human potential to the big screen. Collaborating with Hollywood icon Sharon Stone, he produced two acclaimed inspirational documentaries, sharing life-changing insights with the world. Rex also appeared in these documentaries alongside legends Deepak Chopra, Michael Beckwith, Mark Wahlberg, and Catherine Connolly.

But one of his most powerful journeys was when he led a group of disenfranchised Borneo elders back to their sacred village and burial grounds, places untouched by outsiders. These men, once separated from their culture as young boys, stood once again on their ancestral land—a moment of deep healing and reconnection, captured on film for the first time in history.

Whether through film, coaching, or immersive experiences, Rex awakens something real in people—the courage to embrace change, the freedom to live fully, and the tools to thrive no matter the challenge.

Brave. Real. Transformational.

Rex isn’t here to offer fleeting motivation—he’s here to help people rewrite their story. Working with high-level teams, entrepreneurs, and changemakers, he clears the noise of self-doubt, fear, and limitation, guiding them to step into clarity, confidence, and unshakable strength.

His approach blends breathwork, mindset mastery, and transformational storytelling, helping people unlock not just success, but deep freedom and fulfillment.

An Invitation to Step Into Something Greater

To work with Rex is to be challenged, awakened, and empowered. His life is a testament to what’s possible, and his mission is to help others break free, rise up, and prosper on their own terms.

Are you ready to embrace your next evolution?